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Products in Enad are not published to “the shop” as a single place. They are published to surfaces. A surface is one store group plus one market. That is why a product can be live in B2B Sweden and off in B2C Finland at the same time. Pricing, availability, and product and market status are all scoped to that pair.

Store group

The sales channel. Typically B2B, B2C, or a similar store type, plus the markets that belong to it.

Market

The locale. A name, countries, language, and currency that a store group can sell into.
A simple way to remember it:
The store group is who the catalog is for. The market is where it is sold.

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Store groups

A store group groups pricing and availability across one or more markets. Typical examples are a B2B channel and a B2C channel, each with its own set of markets. When a store group is created it has: See Create a store group in the Management API.

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Markets

A market is a selling locale: which countries it covers, which language it uses, and which currency prices are in. The same market can typically be attached to more than one store group. When a market is created it has: A market being active is not the same as a product’s market status on that surface. Market status is set on the product (or variant). See Product and market status. See Create a new market in the Management API.

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How they fit together

Each line is one surface. Product status is global. Market status, prices, and availability are typically per surface.