> ## Documentation Index
> Fetch the complete documentation index at: https://docs.enad.io/llms.txt
> Use this file to discover all available pages before exploring further.

# AI profiles

> Reuse brand, tone, terminology, and content rules across supported AI work.

AI profiles are reusable instructions that guide the tone and behavior of AI-generated catalog content. They support consistent output across individual suggestions, translations, and bulk jobs.

<Note>
  A profile guides the selected model but does not replace model selection. An
  appropriate model provides the required capabilities, while the profile shapes
  its output.
</Note>

## Where profiles are used

Profile selection is available for:

* Generate a product description or SEO field with **AI Assist**
* Generate one translation or suggestions for all configured languages
* Create an **AI Job** for translation, content generation, or image alt text

AI Assist falls back to the profile marked as default when no profile is selected. Translation controls and AI Jobs support explicit profile selection for each action.

AI Studio uses **Presets** instead of profiles. A profile controls catalog language and behavior; a preset stores reusable instructions and inputs for campaign-image generation.

## Profile configuration

Profiles are managed under **AI → Profiles** in Enad Admin. **Create Profile** opens the following settings:

* **Name** identifies the profile in selection controls.
* **Instructions** define reusable guidance for generated output.
* **Include categories** and **Include collections** add relevant catalog context. The exact data used depends on the AI action.
* **Is default** marks the fallback profile used by AI Assist when no profile is selected.

App edit permission is required to create, change, or delete profiles.

## Instruction design

Effective instructions are specific enough to apply without interpretation and limited to rules that remain relevant across multiple AI actions.

<CardGroup cols={2}>
  <Card title="Brand">
    Explain what the brand represents, who it speaks to, and which qualities should
    be reflected in the content.
  </Card>

  <Card title="Tone">
    Describe the voice with concrete traits, such as direct, warm, technical, or
    premium.
  </Card>

  <Card title="Terminology">
    State preferred product terms, capitalization, units, and words that must not
    be translated.
  </Card>

  <Card title="Rules">
    Add durable constraints such as claims to avoid, required information, and
    formatting expectations.
  </Card>
</CardGroup>

Example:

```text theme={null}
Brand:
Write for design-conscious customers who value durable products.

Tone:
Clear, warm, and confident. Avoid hype and exaggerated claims.

Terminology:
Use "jacket" rather than "coat". Keep collection names in English.

Rules:
Do not invent materials, certifications, features, or care instructions.
Use metric measurements.
```

Vague instructions such as “make it good” or “write on-brand” provide little direction. Task-specific requests belong in the optional AI Assist guideline or in job guidance rather than in a reusable profile.

## Brand guide PDF

With an active AI integration, **Distill PDF** extracts a summary, key facts, style guidelines, and constraints from a PDF.

The workflow consists of uploading the brand guide, reviewing and refining the extracted text, and accepting the result into the profile instructions.

<Warning>
  Extracted guidance requires review. The source PDF and the extraction can contain
  outdated, conflicting, or irrelevant rules.
</Warning>

## AI Assist

AI Assist on supported product and SEO fields includes:

* AI integration selection
* Profile selection
* An optional guideline for the current suggestion
* Generation, review, and approval controls

The profile supplies reusable rules. The optional guideline applies to the current suggestion.

## Translations

Translation controls support profiles for both single-language and all-language suggestions. The selected integration and profile apply to the generated result.

Profiles help preserve tone, terminology, and non-translatable brand terms across languages. Each target language requires review before approval because a profile does not guarantee equal quality in every language.

## Bulk AI jobs

AI Job configuration includes:

* AI integration and profile
* Job type: translation, content generation, or image alt text
* Content types, records, fields, and languages
* Optional job-specific guidance

The integration and profile apply across the job. Job guidance describes the current task, while the profile contains reusable rules.

## Profile maintenance

* Each profile should focus on one recognizable voice or use case.
* Names such as **Main brand voice**, **Technical product copy**, or **Swedish translations** make selection clear.
* Changes should be tested on representative content before use in bulk jobs.
* Profiles should be updated when terminology or brand guidance changes.
* Obsolete profiles should be removed to avoid conflicting guidance.

Existing profiles provide **Edit** in the panel header. Deletion is available from the profile menu and the edit view.

## Related

* [AI integration and model selection](/docs/integrations/ai)
* [Integrations overview](/docs/integrations/integrations)