---
title: "Store groups and markets"
description: "What store groups and markets are, and how they form a sales surface in Enad."
---

Products in Enad are not published to "the shop" as a single place. They are published to **surfaces**. A surface is one **store group** plus one **market**.

That is why a product can be live in B2B Sweden and off in B2C Finland at the same time. Pricing, availability, and [product and market status](/catalog/product-status) are all scoped to that pair.

**Store group**

The **sales channel**. Typically B2B, B2C, or a similar store type, plus
the markets that belong to it.

**Market**

The **locale**. A name, countries, language, and currency that a store
group can sell into.

A simple way to remember it:

> The **store group** is who the catalog is for. The **market** is where it is sold.

## Store groups

A store group groups pricing and availability across one or more markets. Typical examples are a B2B channel and a B2C channel, each with its own set of markets.

When a store group is created it has:

| Field | What it is |
| --- | --- |
| Name and slug | The label in Enad, and a stable identifier for the API |
| Store type | One of `b2c`, `b2b`, `d2c`, or `d2b` |
| Country of sale | Primary country, as an ISO 3166-1 alpha-2 code such as `SE` or `FI` |
| Markets | Optional list of market slugs to attach |
| Description | Optional note |

See [Create a store group](/management/management-api/store-groups/post-api-v1-team-slug-app-slug-store-groups) in the Management API.

## Markets

A market is a selling locale: which countries it covers, which language it uses, and which currency prices are in. The same market can typically be attached to more than one store group.

When a market is created it has:

| Field | What it is |
| --- | --- |
| Name and slug | The label in Enad, and a stable identifier for the API |
| Country codes | One or more ISO country codes, for example `SE` |
| Locale | Language and region, for example `sv-SE` |
| Currency code | ISO currency, for example `SEK` |
| Active | Whether the market itself is on |

A market being `active` is not the same as a product's **market status** on that surface. Market status is set on the product (or variant). See [Product and market status](/catalog/product-status).

See [Create a new market](/management/management-api/markets/post-api-v1-team-slug-app-slug-markets) in the Management API.

## How they fit together

```text
Store group: B2B
├─ Market: Sweden
├─ Market: Denmark
└─ Market: Norway

Store group: B2C
├─ Market: Finland
└─ Market: United States
```

Each line is one surface. Product status is global. Market status, prices, and availability are typically per surface.